Facebook audience insights is an essential and lucrative tool you need to harness to your advantage as a marketer, well, only if you know how to use it. Having a better demographic implies you only engage with people with high potentials of becoming customers, which means you need the skill of audience insights all the way.
What is the Facebook audience insights?
Facebook insights audience is a tool that gives you a collection of information about three particular groups of people. They are; the ones connected to your page, the ones in your custom audience and people generally on Facebook. To help you create contents that strike a chord between you and potential buyers and also to help you find similar people to your current audience.
Features of Facebook insights audience.
Facebook insights audience gives you a demographic overview of people; this information includes age, gender, level of education relationship statuses, and more.
With the knowledge of Facebook insights audience, you get to learn more about what interests people, their hobbies, and lifestyles. These help to tailor down your search to people who are interested in your business.
How to explore the Facebook audience insights
Select your audience.
This is the first step like I said earlier, there are three categories of people, but in this article, we shall be limiting our discussion to the class of people generally on Facebook, since the process is the same for the three of them.
Choose your segment specification
This step is particularly helpful in to unravel competitors or information about the industry to your advantage. This menu helps you to categorize your audience according to their gender, age, interests, and people connected to your page. You also get to have more advanced information like their language, behavior, work, etc.
Explore the data of your audience
After choosing your segment specification, you may now begin to explore and get to know more about your audience. This part is divided into six categories for you to explore. These categories include Demographics, Page Likes, Location, Activity; then we have Household and Purchase, these last two are exclusively for people within the U.S.
Save your audience
After harnessing all these data to understand your audience, you can save it in case you need to make reference to or help you make a better target audience for your Facebook ads campaign. You can click on the ‘save’ option at the top of your page, where you’ll be allowed to provide your audience with a name. The data you saved can be found in Power Editor. You can also view a previously saved audience by using the option on the left side of the save option.
The knowledge of the Facebook insight tool is to help provide access to highly valuable data like the behavioral and demographic information about your audience and also helping you to find a potential audience effectively, using the information provided by the audiences themselves on Facebook.