Facebook Ad Manager is a Facebook feature or tool for businesses looking to grow their business on Facebook through Facebook ads. It helps you create and manage your Facebook ad(s).
Facebook ad(s) are like campaigns or billboards advertisements on Facebook. Which you could use to advertise or create awareness about your products and services as a business person. The Social media platform has almost 3 billion users. The largest of any social media platform. Advertising on Facebook might be the best idea you might make.
Facebook is crowded with people and businesses, everyone searching for opportunities means the Facebook ad is a way to push any business coast. By taking their products and services anywhere they might be needed.
You can’t just create an ad and abandon it hoping all goes well. You have to monitor it from time to time especially if you created multiple ads. Monitoring the ads gives you an idea of their progress, thereby informing you of the ad(s) doing well and the ones that need working on.
This is where Facebook Ad Manager comes in. When you are trying to see how your Facebook ads are doing and the kind of users on Facebook that view the ads.
Features Of Facebook Ad Manager
With this tool you can;
- Create ad Campaigns by going through different processes as to how you want the ad to operate.
- Manage an ad or multiple ads simultaneously.
- View the results and progress your ads are making.
- Creates an account for you where you can have an overview of your Facebook ads and its related tools.
How to Set-Up Facebook Ad Manager
You can’t create a Facebook ad Manager without having a Facebook ad because the Facebook ad manager comes in the form of an account.
- Create a Facebook ad
Login to your Facebook account and click on Menu. Select Create Ads and follow Facebook Ad manager simple guide. An account is created for you where you can have a close view of everything going on with the ads.
The Facebook Ad Manager breaks down the process of creating ads into different parts where you can easily and strategically decide how you want your Facebook ad to be.
- Choosing an ad objective
The kinds of ads you want and how you want it to be, do you want an interactive ad, awareness ad or a conversion ad.
- Selecting and Reviewing your Audience
Using the audience insight when creating an ad, you can calculate and speculate the kind of audience you want putting in mind how each audience will react to your Facebook ads. This part gives you different sections and choices to make considering the kinds of people you want to view your ads.
- Setting Your Budget
The budget is calculated based on the amount of time you want the ads to operate for. You could decide to pay daily or over a period of time (weekly, monthly).
- Choose where you want your ads to be shown.
- When you’re done creating the ad, ensure it does not violate Facebook policies.
- Time to Post Your Ad. Do not forget to monitor it. Monitoring your Facebook ads is made easy with the Facebook ads manager and the Facebook Business Manager.
Get Familiar with your Facebook Ads Manager account
The Facebook manager provides different simple to use tools to help you efficiently manage your Facebook ads. I will be listing some important ones you might find hard to navigate around.
Audience Insight: Guide you by giving you information and data concerning the kind of people that have shown interest in your business on Facebook. Using this information you can create a Plan for Facebook ads specifying the kind of people you want the Facebook ad to be pushed to.
Business Manager: Also called the Facebook business manager. A feature that helps you manage business pages and business personnel activities on Facebook. It brings everything related to your business on Facebook under one room making it easier to monitor everything going on.
Power Editor: Helps in creating ads campaigns by giving you extra ad editing tools.
App Ads Helper: This tool is for App developers.
Automated Rules: This tool allows you set-up rules for the ads, these rules will be implemented on the ad(s) immediately the conditions are met.
Analyzing and Reporting
With tools like Ads Reporting, Facebook pixel, Custom conversions and Analytics, you can analyze and understand just how well your ads are working. By doing this, you can verify where improvements and editing are needed.
The Facebook Ads Manager has four tabs namely;
- Account Overview.
- Ad Sets.
- Ad tabs.
All these tabs inform you about the performance of your ads from different points of view.
By using a platform like Facebook, targeting and engaging audience with your ads is made interesting. There are lots of platforms online or social media software where you can advertise and grow your business. But there are almost no one that offer the business tools Facebook offers.